The tangible manifestations of the company's values, embodied in the LEGO models and the stories that accompanied them, served as powerful symbols of Perpay's ethos. As a company on the cusp of doubling its size, this reinforcement of core values was not just timely but pivotal.

Case Study: Digital marketing agency discovers breakthrough communication method after structural changes.

The Results: 100% of participants felt their perspective was heard and valued. 100% agreed that building with LEGO® helped them express ideas they would have otherwise kept hidden. 100% said insights arose that wouldn't have emerged in a standard meeting. 100% reported better understanding their colleagues' perspectives after the session

This wasn't random team building. The workshop used LEGO Serious Play methodology—a proven approach that creates psychological safety through metaphor and hands-on building.

Here's why it works: When you're building with LEGO, you're not putting yourself on display. You're sharing stories through colorful bricks, which feels safer than direct conversation. Yet somehow, it reveals more authentic truths about who people really are.

The magic happened in the listening. As each person walked through their model, you could see the light bulbs going off around the room. The safety advocates finally understood why the rigor camp felt people came unprepared. The candor champions saw why others needed security before speaking up. Even the CEO seemed to grasp why their team felt unheard.

What surfaced wasn't some minor disagreement about meeting styles—it was three perfectly reasonable values locked in destructive tension, now clearly articulated through tangible models that everyone could see and understand: