Brandon Wetzstein is the founder and principal of IN8 Create, a firm that leverages LEGO® Serious Play® methodology to help teams work better together. As a sought-after speaker and facilitator, Brandon has presented at conferences on the topics of play, team dynamics, and the transformative power of LEGO Serious Play.
In this insightful interview with Martijn, IN8 Create founder Brandon Wetzstein reveals how LEGO® Serious Play® methodology revolutionizes team communication by eliminating the barriers that keep valuable voices silent. Brandon shares real client stories, including a marketing agency transformation and strategic planning sessions that generated 120+ insights in 20 minutes, while discussing the neuroscience behind why building with your hands unlocks authentic thinking. From overcoming client skepticism about "using toys for business" to practical advice for new LSP facilitators, this conversation explores when to use (and avoid) this powerful methodology for creating psychological safety and driving breakthrough collaboration in modern teams.
Last Saturday, I had the privilege of presenting "Building Better Teams" at Minnebar 19, Minnesota's premier tech unconference. Over 1000 people gathered on a Saturday to learn from each other, and I got to facilitate a room full of brilliant minds through a hands-on exploration of what makes teams truly exceptional.
We delve into the science of play in facilitation with special guest Brandon Wetzstein. Discover how play, especially through LEGO Serious Play, transforms adult behaviour and enhances creativity, collaboration, and connection in team settings.
Learn about the surprising benefits of incorporating playful elements into serious work environments and how they can lead to better ideas and stronger team dynamics.
Episode #76: Breaking down barriers, creative team building activities, and LEGOs. Brandon Wetzstein has been nothing short of an innovator after years in the retail industry with multiple Fortune 100 companies. In this episode, you will hear how Brandon designs custom workshops to build powerful teams and organizations.
Brandon Wetzstein has helped transform teams at major organizations by tapping into the power of strategic play. In this episode, he breaks down why traditional "serious" approaches often lead to mediocre solutions, and how structured play can break through conventional thinking to unlock breakthrough ideas..
In this conversation with Brandon Wetzstein who is Founder and Principle of In8 Create, I discuss the importance of play not just in the lives of our children and young people but also for us adults.
Brandon designs and facilitates workshops for teams using the LEGO Serious Play method. He explained all the benefits of this approach.
As a linguist, I really enjoyed exploring the tension between two words such as 'serious' and 'play' too.
I thoroughly enjoyed this joyful and fun conversation with Brandon. I am sure you will too!
In this episode, Dan sits down with communication strategist, creativity and innovation specialist, organizational development trainer, and professional metaphor constructor, Brandon Wetzstein.
The room buzzed with energy as over 100 event industry professionals gathered for PCMA NYC's winter program. Instead of the typical networking format, attendees found tables adorned with colorful LEGO bricks and an invitation to play with purpose. Following a successful session with the Philadelphia chapter, Brandon Wetzstein of IN8 Create was invited to bring his innovative approach to New York, transforming how these industry veterans connected with one another.
Perhaps most importantly, our conversation highlighted how trust built through these methods doesn't stay contained in workshop environments. When teams experience psychological safety through structured play, they develop communication patterns and connection habits that extend into their everyday work interactions.
Do you feel like continuing in the same line of work is your only option? It's not! Career coach and innovation expert, Brandon Wetzstein joins us to talk about overcoming your fears of changing careers and how to successfully pivot your way to a new career.
To be honest, I had almost too much fun with Brandon, who loves to read and is especially interested in human behavior. He also enjoys cooking, gaming, being in nature, and the joy of a wonderful nap. Enjoy!
Last year, I had the opportunity to present at MinneBar 17 in Minneapolis to an engaged group of about 50 attendees. My Saturday session, "Unlocking Creativity Through Play," invited participants to explore how playful approaches can transform both our personal and professional lives.
Last year, I had the privilege of presenting to a packed room of nearly 80 attendees at the IIBA Conference in Orlando. My session, "Building Business Continuity Through Play," took participants on a journey from understanding the fundamental nature of play to experiencing its practical application through LEGO Serious Play methodology.
Brandon Wetzstein, Founder & Chief Team Builder at IN8 Create, joins Tara Thurber to share his Top5 Reasons LEGO® Builds Better Teams.
IN8 Create leverages LEGO® Serious Play® to engage participants in sharing stories about themselves in a fun and psychologically safe way.
Diminished Consciousness of Self
Inverted Persuasion
Equitable Expression
Curious Listening
Time Compression.
Brandon Wetzstein has helped transform teams at major organizations by tapping into the power of strategic play. In this episode, he breaks down why traditional "serious" approaches often lead to mediocre solutions, and how structured play can break through conventional thinking to unlock breakthrough ideas..
Look around you. Everything you see was not only an idea at one point, but an idea that was implemented.
When you go to implement, your greatest opportunity is in how productive you are. Luckily, my guest and I delve into a bunch of ideas and principles related to productivity.
Brandon from IN8 Create joined CUNY Baruch and Yeshiva University students to discuss his unconventional approach to team development through LEGO Serious Play. In this engaging session, you'll discover why traditional team dynamics fail, how physical building unlocks hidden insights, and practical strategies for making every team member's voice count. Brandon shares real stories from corporate transformations, explains the psychology behind why "playing with toys" creates breakthrough moments, and demonstrates why the best team solutions often come from the quietest voices in the room.