How to Preserve Company Culture When Scaling Fast
Perpay Case Study
Case Study: Perpay looks to capture and galvanize their culture before rapid expansion.
Introduction
Perpay, a fast-growing fin-tech company, recognized the need to solidify its company values amidst rapid expansion. Seeking a creative and impactful way to galvanize these values among its team, Perpay partnered with IN8 Create, led by Brandon Wetzstein.
The objective was clear: to amplify the company's core values already present in its culture, ensuring that each team member not only reflected on these principles but would carry them forward as the headcount exploded with new additions.
IN8 Create's solution was centered around the LEGO Serious Play method, tailored to bring Perpay's values vividly to life.
Session Dynamics
The session was designed to foster a deep, personal connection between the team members and the company's values. Teams were organized into cross-functional groups, with each assigned a specific value to focus on.
This approach ensured a rich diversity of perspectives and insights, as individuals from different departments came together, united by a common goal.
The session commenced with participants individually constructing LEGO models that represented what the assigned value meant to them personally and how it manifested in their role.
This introspective phase set the foundation for the subsequent collaborative building phase, where team members joined forces to create a collective representation of how these values were interwoven into the fabric of their teamwork. Each team narrated a compelling story alongside their model, illustrating the values in action and reinforcing the shared understanding and commitment to these principles
Outcome and Impact
The outcome of the session was nothing short of remarkable. Through the LEGO Serious Play method, IN8 Create facilitated a transformative experience that resonated deeply with the Perpay team.
The tangible manifestations of the company's values, embodied in the LEGO models and the stories that accompanied them, served as powerful symbols of Perpay's ethos. As a company on the cusp of doubling its size, this reinforcement of core values was not just timely but pivotal.
The models and their accompanying narratives were so impactful that Perpay decided to preserve them as cherished keepsakes, serving as enduring reminders of the values that are the heartbeat of the organization. IN8 Create's innovative approach not only succeeded in cementing Perpay's values among its team but also in creating a lasting legacy, a testament to the power of creative engagement in shaping a cohesive, value-driven company culture.
“The entire team loved the opportunity to bring our values to life through the LEGO® workshop. It was exciting to see how developing articulations of our values in a physical and tangible way engaged each member of our team in unique and insightful ways. Brandon did a great job of connecting the work we have been doing as a team to bring these values to life in a fun and memorable workshop for our team." Alex Miller, Chief Commerce Officer - PERPAY
Perpay kept their “Values” models and had them mounted in their boardroom as a reminder of what’s most important to them.
The Method Behind the Results
LEGO® Serious Play® works because it bypasses the usual filters of traditional meetings:
Hands engage brains differently: Building activates different neural pathways than talking
Metaphorical expression: Complex feelings become expressible through symbolic models
Equal participation: Everyone builds, everyone shares—no dominant voices
Safe vulnerability: The playful medium reduces the risk of sharing authentic thoughts
Visual processing: Abstract concepts become concrete and discussable
Why This Matters for Your Team
Most organizational changes create hidden tensions, unspoken concerns, and missed opportunities for improvement. Traditional feedback mechanisms—surveys, town halls, standard meetings—often fail to surface what team members are really thinking.
LEGO® Serious Play® methodology creates a unique environment where:
Reserved team members feel safe to contribute
Abstract concerns become concrete and addressable
Hidden insights transform into actionable improvements
Team understanding and connection strengthen organically
Ready to discover what your team is really thinking? Learn more about how LEGO® Serious Play® workshops can unlock authentic dialogue and strengthen team communication after organizational change.
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