Insights

Herding Squirrels Ep 15
Podcast Host Brandon Wetzstein Podcast Host Brandon Wetzstein

Herding Squirrels Ep 15

You're standing on uneven ground. Some days feel solid, other days you're balancing on smaller steps, wondering if you're doing the right thing. Your team is burning out. Deadlines are crushing. And somehow, you're supposed to care about people while shipping product. In this episode, Harini Rajagopal uses LEGO bricks to reveal what made her best team experience happen during COVID—when everything was falling apart. She builds the difference between micromanagement and trust, shows why "you don't have to be best every single time," and shares the leadership advice that turns three impossible options into thirty. If you're trying to balance time pressure with team care, wondering how to lead without all the answers, or navigating the constant tension between shipping and supporting, this conversation will give you permission to be human.

Read More
Herding Squirrels Ep 14
Podcast Host Brandon Wetzstein Podcast Host Brandon Wetzstein

Herding Squirrels Ep 14

You’ve felt it before—that moment when your team just works. Everyone knows what they’re doing, has what they need, and you’re all moving in the same direction. But you’ve also experienced the opposite: the chaos, the misalignment, the daily fight for relevance. In this episode, Adam Tal uses LEGO bricks to build the difference between these two realities. Through hands-on models, Adam reveals what separates teams that thrive from teams that merely survive, why staying at an organization long enough to see the results of your decisions matters more than you think, and what new leaders need to know about supporting rather than directing their teams. If you’re navigating organizational change, leading through uncertainty, or wondering how to create stability in a fast-moving environment, this conversation is for you.

Read More
Herding Squirrels Ep 13
Podcast Host Brandon Wetzstein Podcast Host Brandon Wetzstein

Herding Squirrels Ep 13

Oliver Gray, Director of Engineering at Trustpilot, shares his journey of transforming underperforming engineering teams into high-performing, self-directed powerhouses. Through hands-on LEGO models, Oliver reveals the power of bottom-up mission development, the pitfalls of fixed-price consulting projects, and why the best thing you can do as a leader is make your team stop needing you. From navigating AI adoption to creating psychological safety in hybrid environments, this conversation offers tactical wisdom for anyone leading technical teams through uncertainty.

Read More
Why Teams Respond to Change at Different Speeds

Why Teams Respond to Change at Different Speeds

When you introduce change—whether it's a new tool, process, reorganization, or way of working—you're asking people to move through a predictable sequence of psychological stages. These stages show up across three different frameworks that, remarkably, tell the same story:

Innovation AdoptionChange TransitionGrief Response

Read More
How to Preserve Company Culture When Scaling Fast
Case Study Brandon Wetzstein Case Study Brandon Wetzstein

How to Preserve Company Culture When Scaling Fast

The tangible manifestations of the company's values, embodied in the LEGO models and the stories that accompanied them, served as powerful symbols of Perpay's ethos. As a company on the cusp of doubling its size, this reinforcement of core values was not just timely but pivotal.

Read More
Why Traditional Meetings Don't Reveal What Your Team Really Thinks
Case Study Brandon Wetzstein Case Study Brandon Wetzstein

Why Traditional Meetings Don't Reveal What Your Team Really Thinks

Case Study: Digital marketing agency discovers breakthrough communication method after structural changes.

The Results: 100% of participants felt their perspective was heard and valued. 100% agreed that building with LEGO® helped them express ideas they would have otherwise kept hidden. 100% said insights arose that wouldn't have emerged in a standard meeting. 100% reported better understanding their colleagues' perspectives after the session

Read More
Why Team Building Doesn't Work

Why Team Building Doesn't Work

Just like treating my knee pain with ice and rest didn't address the piriformis muscle issue, team building activities that focus on surface-level bonding rarely address the deeper systemic problems affecting your team's performance.

The symptoms aren't always obvious. You have to dig into the cultural systems that exist to get at the root cause - or more likely, multiple root causes working together.

Read More
Herding Squirrels Ep 12
Podcast Host Brandon Wetzstein Podcast Host Brandon Wetzstein

Herding Squirrels Ep 12

In this engaging episode, Louie Celiberti, Managing Director and Head of Software Engineering at Guggenheim Partners, shares his insights on leadership through uncertainty, building cohesive teams, and navigating generational differences in the modern workplace. Through LEGO models, Louie demonstrates powerful concepts around servant leadership, embracing risk, and the cultural shifts happening in technology teams.

Read More
Building Teams Through Play
Speaking and Appearances Brandon Wetzstein Speaking and Appearances Brandon Wetzstein

Building Teams Through Play

Brandon from IN8 Create joined CUNY Baruch and Yeshiva University students to discuss his unconventional approach to team development through LEGO Serious Play. In this engaging session, you'll discover why traditional team dynamics fail, how physical building unlocks hidden insights, and practical strategies for making every team member's voice count. Brandon shares real stories from corporate transformations, explains the psychology behind why "playing with toys" creates breakthrough moments, and demonstrates why the best team solutions often come from the quietest voices in the room.

Read More
Herding Squirrels Ep 11
Podcast Host Brandon Wetzstein Podcast Host Brandon Wetzstein

Herding Squirrels Ep 11

Nicole Tibaldi, Engineering Director at The New York Times, joins us to explore what makes teams truly exceptional. You'll discover why the "shortcuts" to psychological safety don't work, how to lead through uncertainty when there's no playbook, and Nicole's surprising take on what went wrong when leadership used project cancellation as a "test." This conversation reveals that the foundation of great teams isn't complex—it's about patience, transparency, and showing up consistently for your people.

Read More