Untapping the Hidden Potential of Your Team
Innate (IN8) | Definition: inborn, natural
About IN8Create
We've been in the trenches with teams for years, and here's what we've discovered: the best teams aren't just more productive—work becomes fun, rewarding, and deeply meaningful.
What We See Every Day
Teams are exhausted. After five years of constant change, it feels like there's no solid ground—only trudging uphill and sprinting downhill. Meanwhile, our digital-first world has us more "connected" than ever, yet struggling to go beyond surface-level interactions where real collaboration happens.
But here's the thing that keeps us going: when leadership and teams click just right, magic still happens. We see it in our workshops, we hear about it on our podcast "Herding Squirrels," and we witness it when teams finally get the space to be authentic with each other.
Our Core Belief
Your teams already have the answers. They hold the insights that will determine your success or failure. The problem isn't your people—it's that most organizations lack systems that unlock the wisdom already sitting around the table.
We are infinitely better together as interconnected groups than as individuals all doing our own thing. Winning alone is fun, but winning as a team feels absolutely amazing.
How We Work
We don't do traditional team building. Instead, we design experiences that transform how teams connect, communicate, and create value together. Using proven methodologies like LEGO® Serious Play®, we create environments where:
The quiet engineer finally speaks up with game-changing ideas
Hidden friction points surface before they derail projects
Teams move beyond polite agreement to authentic collaboration
People remember why they chose to work together in the first place
What Makes Us Different
We believe in the power of authentic connection. Those foundational skills—trust, respect, listening, collaborating—we learned them in our youth, and they're still there. Our job is to create the right conditions for them to emerge naturally.
We make the invisible visible. Team dynamics, communication patterns, hidden assumptions—we help teams see and work with the human systems that actually drive results.
We know that play isn't frivolous—it's powerful. When teams build solutions with their hands, share stories through models, and explore challenges in a psychologically safe environment, breakthrough collaboration becomes possible.
The Impact We Create
When teams work with us, something shifts. People start sharing insights they've never voiced before. Quiet voices get heard. Complex challenges become workable. And work stops feeling like something you endure and becomes something you actually enjoy.
Because here's what we've learned: when people feel genuinely connected to their teammates and aligned around shared goals, they don't just perform better—they find more meaning and satisfaction in the work itself.
Ready to Transform How Your Team Works?
We're not here to fix your people. We're here to design the systems that help them unlock what's already there. Let's build something extraordinary together.
Learn more about our approach on our podcast "Herding Squirrels" or explore our Team Systems Offerings designed to turn team potential into team performance.
Meet Our Team
Brandon Wetzstein
New York City, NY
Brandon is driven by a passion to reshape the way we collaborate. In a world brimming with digital tools and automation, he's convinced that our real strength lies in how well we work together. With this belief, he founded IN8 Create, aiming to unearth the hidden potential in all of us. Given the right tools, environment, and support, Brandon believes we can reach incredible heights, enriching our lives, relationships, and communities.
John “Buck” Curly
Tampa, FL
Buck brings recruitment expertise and facilitation talent to every session. As a people-first connector who understands the power of play, he excels at drawing out teams' hidden knowledge and diverse perspectives.
A SHRM-CP certified HR professional, Buck designs customized programs across virtual, hybrid, and in-person settings that boost engagement, creativity, and alignment. His approach combines LEGO® Serious Play®, Design Thinking, and improvisation techniques to create meaningful team experiences.
When not helping teams transform, Buck enjoys quality time with his pup, Weezy, who reminds him daily about the importance of playfulness and curiosity.
Michelle King
San Francisco, CA
Michelle King doesn’t just build teams—she helps them click into place, one LEGO® brick at a time. As an expert facilitator with a background in leadership development and organizational effectiveness, Michelle turns workplace dynamics into hands-on, playful experiences that unlock collaboration, creativity, and connection. With a knack for making even the most serious business challenges feel like an adventure, she guides teams through LEGO® SERIOUS PLAY® sessions where every brick tells a story, and every idea has a place. Ready to stack up some teamwork? Let’s build something great together!
Pat Shay loves to create experiences that drive memorable learnings and meaningful progress. Coming from a varied corporate background that involved time in HR, Operations, and Membership Management in a variety of industries, Pat began facilitating programs that connected his corporate experiences to his background as performer and teacher of improv comedy. In nearly two decades since, he’s facilitated and designed hundreds of programs throughout the Americas, for organizations from the biggest financial and healthcare brands to the tightest early phase tech startups - as well as at many of the top business schools, including Columbia Business School, Wharton, Duke Fuqua, and Notre Dame Mendoza. He’s thrilled and inspired by the way Lego Serious Play can change the nature of our conversations and the connections we make through them.
Pat Shay
New York City
Curtis Isozaki
Waco, TX
Curtis Isozaki, M.A., CF-LSP, is a higher education professional, executive coach, leadership practitioner, & LEGO® Serious Play® Facilitator. He seeks to champion leaders who mobilize their organizations to change the world. As a Gallup Certified Strengths Coach & LEGO® Serious Play® Facilitator, he believes in the power of asking strategic questions that lead to inquiry, inspiration, & initiative in the lives of leaders in organizations.
Rona Lewis
Los Angeles, CA
Rona champions the inner child! She calls herself a Play Instigator and work with corporate employees and their leaders, improving culture by guiding them towards better communication, innovative thinking and team bonding and is a leading authority on Purposeful and Attuned Play. Psychological safety, emotional intelligence and motivation are all positively affected by Rona’s talks and programs. She is also the co-founder and CEO of Playful Mind Project: www.playfulmindproject.com.
Clarence 2
New York City
Meet Clarence, our esteemed rubber chicken and master of ceremonial order. With his signature attention-grabbing squawk that can cut through even the most enthusiastic discussions, Clarence has become an indispensable member of our facilitation team.
When participants get carried away sharing their brilliant LEGO models (as they inevitably do), Clarence steps in with his unmistakable "SQUAAAAWK!" – the universal signal that it's time to wrap up and allow others their moment in the spotlight.
A graduate of the Prestigious Poultry Academy of Facilitation, Clarence brings years of crowd control experience and an unflappable demeanor to every workshop. His unique ability to command attention without saying a single intelligible word has proven more effective than any timer or bell.
Testimonials
The entire team loved the opportunity to bring our values to life through the LEGO® workshop. It was exciting to see how developing articulations of our values in a physical and tangible way engaged each member of our team in unique and insightful ways. Brandon did a great job of connecting the work we have been doing as a team to bring these values to life in a fun and memorable workshop for our team."
- Alex Miller, Chief Commerce Officer - PERPAY
“The LEGO Workshop was used as a way to build trust and team within a cross-functional/cross-departmental Emerging Leadership Cohort at IPC. At first, our participants were unsure of what to expect, but as the workshop marched forward, they were able to explore their identities, their leadership philosophies, and their strengths.
I really appreciated how this began as a singular exercise which then built up to folks working together. It felt organic and genuine, which was something that contributed to a longer lasting sense of team.”
— Michelle Vidal, Talent Development Manager- Independent Purchasing Cooperative
“I had the pleasure of partnering with IN8Create to deliver an interactive and engaging Lego® Serious Play® workshop to a client. Brandon used Lego’s to facilitate a hands-on experience that allowed participants to uncover and appreciate differences in leadership styles, while simultaneously fostering teamwork. The Lego models built provided a visual of how the teams will work together to solve a significant organizational challenge.
It was amazing to watch the models evolve and how proud the teams were of their model, however more importantly, the exercise opened their eyes to valuing alternative perspectives. Great job Brandon!”
— Wendy Whelan, Vice President, Consulting Services, Right Management, Florida/Caribbean
Bringing in Brandon to facilitate a Lego Serious Play Team Building session on our pre-return-to-work day was the best decision I could have made as a manager. Our team had not been in a room together in two years and Brandon’s workshop allowed us to get to reconnect with each other in a much deeper way than we could have accomplished by just talking for the whole day. Each of us felt very seen by the process, as it helped us each express things about ourselves that have not been shared till now. I can honestly say that the team feels closer than it had before and I can see some of the anxieties about returning to work dissipating.
— Rachel Kalban, VP Research and Curriculum, 9 Story
"Brandon was a super engaging, fun and personable host of his IN8 Create LEGO event. We held it for a few members here at our WeWork and it was a fantastic way to inspire conversation, connection and creativity within our community. I highly recommend other companies to utilize Brandon's unique skillset surrounding LEGO Serious Play and book him for their next event!"
— Brenden Charles, Community Associate, WeWork
I really enjoyed the Lego workshop - I was grateful for how everybody was so sincere in their responses and took the play seriously, because it allowed us to go beyond the surface level, and it made me have a greater appreciation for the fact that over the past 2 years everyone on our team has gone through or is going through personal growth and life experiences (both happy and challenging) outside of work life. After so many months seeing each other in boxes on screens where we always have an agenda to address, it was really nice to have dedicated space for those moments of genuine connection, and taking the time to see and appreciate each other without there being a work-related task we had to get to.I love my team so I'm always happy to see them, but yesterday was particularly great because of the team building aspect. The Lego workshop was my favorite because I got to learn things about my team that I didn't know. And anytime you get to share a part of yourself with others, it continues to endear that person to you and builds greater empathy in how you handle working together. I really hope others get to take part in the same exercise because it was very revealing, and it gave me a lot to think about. Both the Lego Workshop and Graffiti Workshop was a great way to bond together as a team (after two years of remote work) and I appreciated especially how the Lego Workshop helped us see how we all approach things differently, even when we’re given the same tools. Think also being able to use our hands and be more tactile for both workshops was also a fun (and important) change of paceOur team's day together helped me feel more connected to everyone and excited about working together in person again. I really enjoyed the Lego workshop, which gave us an outlet to reflect on the past year, think forward to the year ahead, and consider our team dynamics. It was nice that it got us to reflect on both our personal and work lives. The graffiti workshop was fun too, and it was good to not think so much but just do!It was so nice to come together and be able to spend a significant amount of time dedicated to reflecting, bonding, and communicating with each other, with a goal (and impact) of helping us continue to grow individually and as a team.