Brandon from IN8 Create joined CUNY Baruch and Yeshiva University students to discuss his unconventional approach to team development through LEGO Serious Play. In this engaging session, you'll discover why traditional team dynamics fail, how physical building unlocks hidden insights, and practical strategies for making every team member's voice count. Brandon shares real stories from corporate transformations, explains the psychology behind why "playing with toys" creates breakthrough moments, and demonstrates why the best team solutions often come from the quietest voices in the room.

In this insightful interview with Martijn, IN8 Create founder Brandon Wetzstein reveals how LEGO® Serious Play® methodology revolutionizes team communication by eliminating the barriers that keep valuable voices silent. Brandon shares real client stories, including a marketing agency transformation and strategic planning sessions that generated 120+ insights in 20 minutes, while discussing the neuroscience behind why building with your hands unlocks authentic thinking. From overcoming client skepticism about "using toys for business" to practical advice for new LSP facilitators, this conversation explores when to use (and avoid) this powerful methodology for creating psychological safety and driving breakthrough collaboration in modern teams.