Insights

The Hidden Gift
LEGO Serious Play Brandon Wetzstein LEGO Serious Play Brandon Wetzstein

The Hidden Gift

We use LEGO bricks to help create psychological safety, but the real breakthrough isn't about the toys. It's about externalization—shifting focus away from the person and onto something external they can use to tell their story.

Read More
Complete Guide to LEGO® Serious Play®: Transform Team Communication Through Hands-On Collaboration
pillar page Brandon Wetzstein pillar page Brandon Wetzstein

Complete Guide to LEGO® Serious Play®: Transform Team Communication Through Hands-On Collaboration

At its core, LEGO® Serious Play harnesses the neurological connection between our hands and brain. When teams "think through their fingers," they activate neural pathways that remain dormant during conventional discussions, accessing knowledge and insights that might otherwise remain hidden. This scientifically-backed process helps externalize abstract concepts into tangible models that everyone can see, discuss, and understand.

Read More
LEGO® Serious Play® Emerges as a Game-Changer in Team Development
LEGO Serious Play Brandon Wetzstein LEGO Serious Play Brandon Wetzstein

LEGO® Serious Play® Emerges as a Game-Changer in Team Development

In the ever-evolving landscape of business innovation and team development, a surprising contender has emerged: LEGO® Serious Play® (LSP). Despite being nearly 25 years old, this method is gaining significant traction, particularly in the United States. Let's explore why this playful yet powerful approach is climbing the ranks in the Gartner Hype Cycle for Innovation Practices, 2024.

Read More
How LEGO Serious Play is like Reese’s Pieces for Team Development
LEGO Serious Play Brandon Wetzstein LEGO Serious Play Brandon Wetzstein

How LEGO Serious Play is like Reese’s Pieces for Team Development

Some of the major challenges in group dynamics are the speed, pace, and focus of the individuals and group. This is why facilitated sessions are so valuable as they get people focused and paced similarly.  For us at IN8 Create, we love using LEGO Serious Play as our primary method. Like Reese's Pieces, It breaks down the session into bite sized rewarding segments.  I purposely use the term rewarding because for each challenge question, participants get to create a LEGO model and a story that's tied to it. 

Read More
Amplify Team Connection in Record Time with LEGO Serious Play!
LEGO Serious Play Brandon Wetzstein LEGO Serious Play Brandon Wetzstein

Amplify Team Connection in Record Time with LEGO Serious Play!

The ideal solution solves for these opposing forces - and results in high connection, low time - The upper right quadrant.   This is where we come in. The reason our workshops and team building events can live in the upper right quadrant is the efficiency of communicating via metaphor.  When people build their thoughts and ideas out of LEGO bricks, the model, as a metaphor, does MOST of the talking.  Less talking > More Listening > More Understanding

Read More
Why LEGO Serious Play is Great for Team Building

Why LEGO Serious Play is Great for Team Building

By having teams build their thoughts about themselves  (and the team) out of LEGO bricks, a few things occur.

The idea is externalized - making it much easier to talk about

The model holds much of the weight of the talking, so less words are needed

It's easy for others to understand the model via metaphor so less questions are needed.

Read More
ARE WE PLAYING ENOUGH AT WORK?
LEGO Serious Play Brandon Wetzstein LEGO Serious Play Brandon Wetzstein

ARE WE PLAYING ENOUGH AT WORK?

Discover the transformative effects of incorporating play into the workplace. Dive into the science-backed benefits of play, its characteristics, and actionable ways to seamlessly integrate it into the workday for enhanced productivity and well-being.

Read More